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The Bathroom is the New Kitchen

Press release 11/18/2010 12:42 PM

The drying rack “John” is JM's response to the customers' desire to have a modern bathroom with room for both the laundry and a home spa. The wall-mounted, cleverly-designed drying rack can hold the laundry from a full washing machine load, but folds away to occupy minimum space when not in use.

“Our customer surveys show that the bathroom, alongside the kitchen, has become what may be the most important room in a home,” says Robert Vangstad, vice president business development at JM. “People want room for rest and relaxation, as well as for everyday needs – like a convenient laundry facility.”

JM designed a number of standard bathroom plans based on its bathroom survey. The drying rack “John” is part of this effort.

“John” was developed in cooperation with industrial designer Michael Malmborg and will be released for sale to JM customers in early 2011. Subsequently the drying rack will also be available for sale to the public.

JM's bathroom survey in brief

JM panel members answered questions about their bathroom lifestyle. Here is a sampling of the results:

- The majority (55%) spends time in the bathroom more than 5 times a day.

- Women are in the bathroom to a greater extent than men; 64% responded that they visit the bathroom more than 5 times a day (compared with 45% of men).

- 52% feel that the home looks messy when clothes are hung up to dry

- 69% store the dirty laundry in visible laundry baskets

- 13% dry their clothes in the bedroom

- 63% of Swedes feel that having the washing machine in the bathroom can be attractive

Photos of “John”, along with the bathroom survey, are available for downloading at (