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Sponsoring and social responsibility

JM is involved as a sponsor in a number of contexts. For JM to be involved it is important that a sponsored activity is brand-building and has a link to JM's own operations. JM also has a responsibility to contribute to positive social development. JM has made the assessment that sport, culture and social responsibility are appropriate areas for sponsoring.

SOS Children's Villages

SOS Children's Villages is an international non-governmental social development organisation active in the field of children's rights and committed to children's needs and concerns. The organisation is active in more than 100 countries focusing on children without parental care and children of families in difficult circumstances.

JM sponsor SOS Children’s Villages.

Co-operation with young people

JM is involved as a sponsor for Mentor Sweden, a non-profit organisation that works to help young people stay away from drugs. The co-operation is intended to strengthen the right of young people to grow up in a drug-free environment.